Crown Royal and Coming 2 America

The Crown Royal | Coming 2 America limited-edition pack is designed by Oscar-winning Costume Designer, Ruth E. Carter and features a bottle of Crown Royal Fine De Luxe Blended Canadian Whisky outfitted in a unique purple + gold stitched bag that ties back to the royal roots of Crown Royal. In addition, each bottle comes in a collector's edition Coming 2 America packaging. Crown Royal has a deep admiration for Ruth's work, which transcends culture through fashion and film, and her ability to utilize costume design to share stories and experiences.

"The inspiration behind the Crown Royal x Coming 2 America limited-edition package largely ties to royalty. The royal legacy of Crown Royal as well as Coming 2 America. The film re-imagines Black excellence and what it means to be royal," said Ruth E. Carter, "I intentionally pulled patterns from the Zamunda Royal Family's clothing worn in the film as I worked through the design of both the bag and custom packaging."

#BlackRoyalty is all about uplifting the culture and celebrating the Black community, those who are living generously and showing up for themselves and others. We at Crown Royal value how they've shown up for us, and we want to do our part to show up for them. Through this effort, Crown Royal is uplifting the next generation of Crown Royal fans —in particular, those who have continued to achieve so much despite obstacles they have faced.

"The story of Crown Royal is one of royalty—it's who we are and who we've been from the very beginning," said Johannah Rogers, Director, Whiskey and Multicultural lead. "It's this legacy of royalty that we honor and will continue to honor. That's why we're celebrating this legacy with Coming 2 America, which was brought to life by Ruth E. Carter in her design of the limited-edition pack."

Crown Royal Manhattan

Manhattan+Cocktail+.jpg

Ingredients:

  • 1.5 oz Crown Royal

  • .75 oz Dolin Rouge

  • 2 Dash Hella Aromatic Bitters

Method:

  • Stir all 3 ingredients and strain into a coupe cocktail glass.

  • Garnish with orange twist.

Ruby Ramble

Ruby Rumble Cocktail.jpg

Ingredients:

  • 1.5 oz of Crown Royal Whisky

  • 1 oz of freshly squeezed Lemon Juice

  • .5 oz of chilled Rosemary Simple Syrup

  • Fresh cranberries

  • 4 oz. of Cranberry Ginger Ale

Method:

  • Rosemary Simple Syrup: Equal parts water and granulated sugar, 3-4 sprigs of fresh rosemary. Boil, reduce. Chill.

  • Add ingredients to Collins glass with fresh ice. Add cranberries after stirring and top with ginger ale.

  • Garnish with a Rosemary Sprig, Fresh Cranberries and/or a lemon Twist/peel

Sour Glow

Sour+Glow+Cocktail.jpg

Ingredients:

Cocktail

  • Ice

  • 1½ ounces Crown Royal

  • ½ ounce fresh lemon juice

  • ½ ounces fresh tangerine juice (or orange juice)

  • 1 ounce simple syrup

Blueberry Juice

  • Blueberry Juice

  • 1 cup ripe blueberries

  • ½ cup water

  • 1 teaspoon lemon juice

Method:

  • Make the blueberry juice: Add the blueberries and water to a blender and blend until smooth, about 2 minutes. Add the lemon juice and pulse once or twice, until combined.

  • Strain the blueberry mixture through a fine-mesh sieve (or cheesecloth, for a smoother juice) into a small bowl. Set aside until ready to use. The blueberry juice will keep in an airtight container in the refrigerator for up to 24 hours.

  • Make the cocktail: Fill a cocktail shaker with ice, then add the Crown Royal, lemon juice, tangerine juice, and simple syrup. Place the lid on the shaker and shake vigorously for 1 minute, until the outside of the shaker is frosty.

  • Add fresh ice to a rocks glass, then strain the cocktail into the glass. Hold a spoon upside down over the glass, close to the surface, and slowly pour ½ ounce of the blueberry juice over the spoon on top of the drink.