Spirit of Service Award

Spirit of Service Award

The Spirit of Service Award honors individuals or teams who exemplify excellence in hospitality, guest experience, and bartending professionalism. This distinction celebrates those who understand that great service is as essential to the craft as great cocktails.

This award recognizes the professionals who create welcoming environments, anticipate guest needs, and elevate every interaction through care, consistency, and respect for the guest experience.


What the Award Represents

The Spirit of Service Award honors recipients who demonstrate:

  • Exceptional commitment to hospitality and guest care

  • Professionalism, reliability, and integrity behind the bar

  • The ability to create inclusive, welcoming experiences

  • Strong communication and attentiveness

  • Leadership through example in service standards

This award celebrates service that leaves a lasting impression long after the glass is empty.

Path to Consideration

Candidates are identified through peer recognition, consistent performance, and nominations submitted throughout the year.

Evaluation reflects:

  • Quality and consistency of guest interactions

  • Attention to detail and service flow

  • Professional conduct and demeanor

  • Impact on team culture and guest loyalty

Final selection is determined by a review panel with an emphasis on service excellence and human connection.


Why It Matters

Hospitality is the foundation of the bar industry. While creativity and technique drive innovation, it is service that builds trust and loyalty. The Spirit of Service Award exists to honor those who elevate the guest experience through genuine care and professionalism.

This award recognizes the heart of the craft.


The Spirit of Service Award honors those who serve with intention, humility, and pride.

Because great bars are built on great people.