Brand of the Year Award

The Brand of the Year Award recognizes a spirits, liqueur, beer, or wine brand that has made a meaningful contribution to mixology culture. This honor celebrates brands that go beyond the bottle, influencing how drinks are created, shared, and experienced through quality, innovation, and authentic engagement with the community.

This award is not defined by market size alone. It is earned through consistency, integrity, and a demonstrated commitment to supporting the craft and the people who shape it.

What the Award Represents

The Brand of the Year Award honors brands that exemplify:

• Exceptional product quality and consistency

• Thoughtful innovation that serves the industry

• Meaningful engagement with bartenders and hospitality professionals

• Positive influence on cocktail culture and education

• Integrity in brand identity, values, and partnerships

This award recognizes brands that earn trust and respect behind the bar.

Path to Consideration

Brands are identified through industry recognition, professional feedback, and sustained impact throughout the year.

Evaluation reflects:

• Product performance and versatility in cocktails

• Innovation in offerings, education, or collaboration

• Support of the hospitality community and creative culture

• Alignment between brand values and industry needs

Final selection is determined by a review panel based on contribution, influence, and overall excellence.