SMIRNOFF kicks off Pride Weekend in NYC!

To kick-off Pride weekend in New York City, Smirnoff vodka has officially announced its partnership with Queer Eye television personality, hairdresser, web series star and podcaster, Jonathan Van Ness, as a part of the brand’s 2018 “Love Wins” campaign.

As an inspiration to not only members of the LGBTQ community but people everywhere with his messages of love and acceptance, Smirnoff is thrilled to have Van Ness join its float this year and help the brand bring “pride in every flavor” to life throughout the NYC Pride March on Sunday.

In addition to the brand’s partnership with Van Ness, Smirnoff has also announced an increased commitment to the Human Rights Campaign (HRC), with a pledge to donate $1 for every limited-edition SMIRNOFF “Love Wins” bottle made to the HRC for a minimum of one million dollars over three years.

Starting in 2019, the funds from this commitment will benefit local HRC events, which drive awareness of LGBTQ rights. For 2018, the brand has released newly designed special-edition “Love Wins”bottles which feature 34 real couples from around the United States and are currently on shelves nationwide.

This Sunday, SMIRNOFF™ vodka continues its decades of support for the LGBTQ community by partnering with Queer Eye television personality, hairdresser, web series star and podcaster, Jonathan Van Ness, to bring love in all its forms to life at the NYC Pride March. From dancing in the streets with Smirnoff drag queens to self-love selfies to strutting alongside marchers up Fifth Avenue, Van Ness will join the brand at the 2018 Pride March to encourage people everywhere to show their support for equality and love of all kinds.

“SMIRNOFF is all about inclusivity and democratizing fun times for everyone, which totally speaks to me as a member of the LGBTQ community,” said Van Ness. “I could not be more excited to join SMIRNOFF for this year’s New York City Pride March. It truly is the ultimate celebration of love and equality for all, and once you add SMIRNOFF into the mix it becomes one big, fabulous, inclusive party. Who wouldn’t want to be a part of that?!”

2018 Special-Edition “Love Wins” Bottles

SMIRNOFF’s redesigned 2018 “Love Wins” bottles feature the newly updated, special-edition bottle packaging, which highlights 34 real LGBTQ couples from across the United States. Each couple featured on the 2018 packaging submitted their photos through the brand’s website last year for a chance to be a part of the SMIRNOFF “Love Wins” campaign. Jessica & Whitney from Alabama, whose story began with a simple Facebook message, and Jeremy and Wutichai from Washington, D.C., who met while volunteering for the Peace Corps in Thailand, are just some of the real couples featured on the new bottles currently on shelves across the United States. Every Smirnoff “Love Wins” bottle is unique, with a different set of photographs that display real love and real people, along with its iridescent rainbow aesthetic and LGBTQ SMIRNOFF logo.

The SMIRNOFF No. 21 “Love Wins” bottles are available in 750mL and 1L and are priced in line with SMIRNOFF No. 21 vodka. While love is not meant to be bottled up, vodka sure is, so make sure to enjoy this limited-edition bottle responsibly.


SMIRNOFF “Love Wins” Cocktail Recipe
If you’d like to toast to equality this PRIDE month, mix up the signature SMIRNOFF “Love Wins” cocktail:

1.5 oz. SMIRNOFF No. 21 “Love Wins” vodka

0.75 oz. Simple Syrup

0.75 oz. Lemon Juice

Dash of Club SodaStrawberry Garnish

Combine SMIRNOFF “Love Wins” with simple syrup and lemon juice. Top with club soda, then garnish with a strawberry in a copper mug.